Medical Spa Launch & Growth

17+ Medspas Launched & Optimized
Led medical spa launches from the ground up, including operations, staffing, training, client experience, marketing strategy, and grand opening planning. Built scalable systems designed to help Canadian medspa owners launch with confidence and grow sustainably.

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Franchise Development & Expansion

15 Locations Supported Simultaneously
Played a key role in the growth of a multi-location medspa franchise, supporting franchise owners through business development, operations, team training, and growth strategy. Worked with both first-time entrepreneurs and experienced clinic owners.

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Sales & Patient Conversion

40% to 80%+ Consultation Conversion
Developed psychology-backed consultation and sales systems that turn consultations into education-driven, trust-based conversations. One clinic increased monthly sales by 200% within six months by improving consultation conversion and team performance.

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Clinic Operations & Leadership

Multi-Location Operations Experience
Managed the operations of four clinics simultaneously, developing systems for staffing, workflows, patient experience, team communication, and performance tracking. Built practical processes that improve efficiency without compromising quality of care.

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Team Training & Development

Teams Built for Performance & Growth
Trained and developed clinic directors, managers, providers, and front-desk teams across medical aesthetics. Created practical training and accountability systems that help teams deliver better patient experiences while contributing to business growth.

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Medical Spa Positioning

Attract Better-Fit, Higher-Value Patients
Developed branding, positioning, and growth strategies that help medical spas stand out in competitive markets and attract patients who value expertise, quality, and results rather than simply looking for the lowest price.